It seems like we add new services to our list of SEO(Search Engine Optimization) Consulting services every day. Just today, I was asked to edit a LinkedIn Company page. This service and many of the others we provide, may or may not be classified as SEO, but all of them, help to build online authority in one way or another, and will help out with your SEO.
The two basic categories we break SEO consulting services or SEO Services in general into are On-page Services and Off-page services.
What really is Search Engine Optimization? (Photo credit: Go Local Search)
Onpage deals with anything related to the actual website, from adjusting title tags to integrating social media with your site.
Off-page deals with you guessed it, anything on any other site which may affect your online authority, to include associated social media profiles, content curation, press releases, social media campaigns, and guest blogging to name a few.
One service that is part of both of these is the all important and ongoing keyword research. Keyword research is important for both of these in that it is needed for both, and it will in many times guide your efforts.
What are SEO Consulting Services Do We Offer?
- Local SEO consultation – We often get hired by brick and mortar or Mom &Pop’s to help guide their local seo efforts. This is typically a client who has no idea how to get onto the Google Map for starters. For these types of clients we generally operate on an hourly basis, and give them weekly SEO assignments via a 1/2 hr phone call.
- Keyword research consultation – we have been hired to do keyword research for companies that are authorities in their particular niches, but do not get much traffic. We help them to identify potential web traffic.
- On-page optimization consultation – some companies don’t want the ongoing monthly expense of authority building, and just want a one time plan for their newly designed website. Its very wise to undergo an on-page SEO plan so that any online rankings from the old urls is not lost. It’s happen all to often that a company hires a web development company and they make changes with no regard to their SEO, and the website owner then wonders why their traffic levels drop so drastically.
- Authority Building or Link building can be an ongoing consulting services. We can go out and find links for you, or if you would like, we can do an assessment of your current back link profile to determine if any of your existing backlinks are hurting your sites performance.
- Competitive analysis consultation – For this service we will either find 3 of your top competitors, or will do an assessment of who you deem to be your top competitors to determine what they are doing, and more importantly, we will determine what you need to do to beet them in the rankings.
- Social Media Optimization(SMO) consultation – This person usually just got a brand new site made, but the company who built the site for them did not even show them how to link up their social media profiles. I just hate going to a site with social media widgets in place, but they go to something like Site.com# instead of the correct Fanpage or Twitter profile.
Social media consults can also be about us walking clients through the basics of using social media sites for their online marketing and may include such things as how do I send a tweet, how do I post to my Fanpage?, what do I post to my Fanpage, how often do I need to post to my Fanpage or Twitter? or “What social media sites should I use?”
The social media consultation can also deal with more complicated social media questions such as “how do I run a Facebook contest” or run a full blown Social Media campaign?
Increasingly, with the growing importance of Social media because to the weight search engines place upon the social media footprint, we see a lot more questions concerning the use of social media for the use of SEO. - Hourly SEO consulting – Some website owners, handle their SEO in-house, but just want to consult with us to make sure the quality of work their in house SEO is doing is up to par. We do these types of assessments more often than you think.
- SEO Consulting for Mom and Pops – the mom and pop type of client usually can benefit from a few hours of SEO consulting, as many a retired person have started online business with more time than knowledge. These types of people are a pleasure to work with, because they more often than not actually do what we suggest.
Evaluate My SEO Pro
Acting as a third party we evaluate your current SEO professional to insure you that your online authority is not being harmed.
Lets face it, today, anyone can call themselves an SEO and often times many do call themselves an SEO professional, but have little to no experience.
If you want us to look at the current practices of your SEO, or would like us to make some suggestions, please fill out our contact form or give us a call for a free confidential initial call.
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About the author
Adam is the Social Media Director at Baldy Dog Search Strategies, and is also the lead on all local SEO at BaldyDog.
Seach engin optiization is necessary todays life. Every where different business coming up. One thing done by lots of companies so how can seach people us. How to reach they are us. So seo is help every time to connect to peoples and increase efficiency.
Thanks adam.
Very well guidance.