If you are into building a marketing list using Social Media, you must bear in mind the principles that apply to successful list building through websites. You must not ask for too much information – name and email are quite enough; you must offer something of value for free so that people want to opt in and,…
When you are trying to get a slice of the international market and establish yourself as a household name, you must take the time to hatch a long-term plan, one that starts with finding the right keywords for you to focus on, a process referred to as keyword research. Implementing the proper words into your content can…
Thanks to the makers of the smart and busy website called LinkedIn, entrepreneurs, corporate owners and ambitious executives can now share the same platform for building new contacts which can further fetch them business and help in gaining a competitive advantage for their respective business activities. Corporates and businessmen have found that this is also…
Depending upon your target keyword phrases, SEO Improvement might be as easy as improving your local SEO rankings. By local SEO I mean the optimization of your online marketing for phrases that you target geographically. If your site is an eCommerce site that does not have a physical location, you probably won’t focus on location…
Facebook introduced a new conversion measurement tool at the beginning of the year, allowing users to make the most of their Facebook adverts through optimisation and measurement. The tool can show the number of website conversions produced via adverts and at the most fundamental level is a wonderful tool to showcase Return on Investment form…
When it comes to analyzing the performance of your marketing and sales force, there is no better way to probe through massive amounts of data and find out the net effect of your efforts than through the use of business analytics. The task of extrapolating useful information from large amounts of complex data is one…
No matter if you’re an E-Commerce business, an affiliate publisher, or just a nonprofit blogger; success on the internet comes down to one thing: traffic. As a website manager it’s essential to consistently be driving traffic – new and unique traffic – to your site every day. There are many ways this can happen outside…
A picture is worth a thousand words and an infographic may be worth even more than that. While web content is quickly becoming one of the things people read most, it is also notoriously challenging to capture the attention of those readers and keep them engaged. That’s where the infographic comes in. A visually appealing…
I just love the SEOmoz Whiteboard Friday videos. I might want to set up a Google Alert so I don’t miss any more. The last Whiteboard Friday we posted about was Ruth Burr’s Twitter Link Building Whiteboard Friday. In this Whiteboard Friday, Rand goes over his favorite method for getting links and social shares. Some…
We were asked by a client to give them a guideline of what we would recommend they do to set up a WordPress site and have it tweaked for SEO(Search Engine Optimization) and Social media optimization(SMO). You can Download the updated PDF of our WordPress SEO Guidelines at the bottom of this post. Blog Set-Up…