I get asked the question “Do I need a Google+ page?” a lot, and the answer I give people is “Yes, you do. Google+ may not be your primary social
media channel, but it is a Google property, and as such, should not be ignored.
What are the basic elements for your Google+ page?
- A good image of you, especially if you are going to be online in any professional capacity. If it’s a company business page, then your logo is fine.
- Put in a new header image, replace the default profile image with one of your personalized images. Anything, just be original. A square logo is fine.
- Fill in all the information, including adding links to your primary social media channels.
- Complete your description. If you are a Chiropractor, make sure that term is in your description including the town name where your practice is located.
- Images, include at least 10 images. For a business page, include images of your business, your team, your products if possible.
- Verify your profile if it is a local page. You can do this in a number of ways, I prefer calling, then verifying by email, and last using the snail mail.
The check mark next to the logo means the page is verified.
- Verify your domain email address.
- Include your contact info including phone if desired.
Those are the basics.
How often do I have to update my Google+ page or profile.
I suggest that my clients update their Google+ page at a minimum monthly, but like any other social media channel, you are going to get more from it if you invest more time.
What can I post to my Google+ Page?
- Blog updates or updates to your website.
- Share updates to your other social media channels.
- Public service announcements
- For local pages, share current events like concerts, plays, fairs, etc.
- Share reviews of restaurants.
- Share YouTube videos related to your business.
Okay, that is enough of the basics of Google+, for the company or person that wants to set up a Google+ page, and pretty much set it and forget it.
