What you want:

To find words and phrases related to your site that have a good amount of traffic but very little competition.

In this video:

Adam recommends using the Google Adsense Keyword Tool to do this research.

What is your site about?  Choose keywords that describe your site or your product (example: MyBareBags site sells cloth bags, so “cloth bags” is one keyword).  Preferably, look for 1,000 hits or more.

It might be helpful to put all of the data into an Excel spreadsheet.

The goal when doing keyword research for a site is to find about 20 solid keyword phrases.

Calculate the RS ratio: Results/Search for each keyword. Results means what are the number of pages the SERP’s(search engine results pages) when you search for a word. Using a keyword tool such as the free Google Adsense Keyword tool(not the best, but it is free) you see how many searches per month are made for the word. You then devide the first number by the second and that gives you the R/S ratio.

Your site’s title tag is important: use keywords, not your site’s name. The Title Tag is one of the most important parts of your site for the search engines..use it wisely.

Category: Uncategorized4 Comments
Tags: 

Author: KatieDoud

4 Comments

  1. I use the Google keyword tool all the time. Once I find a phrase with decent traffic I will go back to the Google homepage and start typing that phrase. Sometimes Google shows you some untapped long tail keyword searches when it gives you the suggestions.

  2. Hi! Great post! What do you mean by “put in the all in title tag”? I was looking on Google AdSense, so how do I search for this?

    Thanks!

    • Check out the html, the code for an image looks like
      Can put alt=”name of pic with keyword” as well as title=”same as alt tag” so the image code would look something like (sorry but I can’t put the < or else it will revert to code) img src="url" alt="text" title="same text as alt tag" >

  3. When doing keyword research, I highly recommend considering searcher intent. When most people first get into search engine optimization, they go about it the wrong they. They type in a few keywords, sort by volume, and then pick the phrases that have the highest volume. I highly recommend not thinking about search volume so much… especially when you first get started. Look at the intent behind the keyword and factor that in over everything else.

    Tommy

Comments are closed.