Use Twitter Lists for Local Marketing
Ever want to use Twitter for local marketing or to make connections with local customers. In this video, I use Twitter lists for local marketing for a company that is in the restaurant service niche, that is they provide the services such as the cleaning of grease traps for restaurants. A friend of mine who owns a restaurant tells me that cleaning the grease trap is the worst job.
So the Client, Termac wanted to increase their followers. I on the other hand wanted to find them not only more followers, but I wanted to get them some potential leads.
Who are your potential customers?
Who are the potential customers Tarmac? Restaurants. So I used Google to find lists of top restaurants in their geographic target markets,and proceeded to follow the restaurants and add them to the lists. Additionally, I tried to retweet recent tweets of the restaurants, and made comments like ” oh that looks so delicious” .
A few of the lists that were created include:
- Baltimore Food list
- Food trucks list
- Baltimore MD general list
- Mainline Philly list
- Philly Hotel list
- Philadelphia Restaurants list
- Lehigh Valley Restaurants list
Once you have a curated a list of potential leads, revisit the list regularly, and take 15 minutes a day to look at the recent tweets of your lists and to retweet and comment on a few of the recent posts. Include related hashtags in your tweets. #Philadelphia #Phillyfood etc..
So you have a list now what?
- RT(Retweet) their recent tweets, and comment on them.
- Ask them questions.
- Listen to what they say and respond. If a restaurant says “what do you think of our cheese steak?”, respond by saying it looks delicious or something.
- The idea is to get a conversation in 140 characters going.
- Twitter marketing, like other social media channels, is not about selling, but is about building relationships.
Got any questions or suggestions to add/ask?
