Put PPC and SEO in the Ring-Who will Win?

In a world of Digital Media extremes, businesses are turning to the brand new marketing tool to promote their companies online. But who do we trust? Do we work with a PPC agency or an SEO consultancy? Or should be use a combination of them both? It’s difficult to figure out and if you’re not confident in the process then it can be a mine-field that will cost you a fortune.

The experts at each side of the ring debate whether PPC or SEO is better for ranking your business to the top of Google, Bing, Yahoo or any other search engine. The way I see it, if you combine both methods then your business stands a fighting chance of standing out from your competitors. A PPC agency will bid on keywords that you will pay for, it will generate almost automatic rankings that will allow your business to flourish but if it is a detailed campaign it will turn out to be expensive. An SEO agency on the other hand will place added value to your website with long lasting keywords, this process take much longer than PPC though it is known as the ‘organic process’ as it lasts much longer.

SEO is a process of natural search results versus man made search results, Google is not a natural process anymore and expert marketers often tailor results to the needs of businesses. The main question you need to ask yourself when signing up to either a PPC agency or an SEO consultancy is where do you want your website to be a year from now? Can you afford to pay your way to the top of the search results? Not many people could, or is this a quick fix method that you can use whilst an SEO agency takes care of search engine optimisation for you? The careful and patient process is more creative and involves the process of blogging, link building and social media; it is a lot of work and takes time though the end results are often cheaper and more generous than PPC.

It all depends on your business and what results you want, if you are patient and want to save money then an SEO agency is who you are looking for, but if you are a new business who is looking for fast custom then consider getting in touch with a PPC agency as they will get you instant attention. You need to carefully devise a strategy and set a budget; expense is the main drawback of PPC advertising so make sure you know exactly how much you can afford to spend.

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About the author

Adam is the Social Media Director at Baldy Dog Search Strategies, and is also the lead on all local SEO at BaldyDog.