The other day I stopped in to Little Richards Lunch Box,(out of business, another eatery is there now) which is close to my home. I had never been to Little Richards, in spite of driving by it several times a week. While there waiting for my food(its made fresh while you wait, so its not fast food), I wanted to check in on Facebook. First off I had a hard time finding it on Facebook, but I then used Google and found it. Yes, I really hate the Facebook search function some times, you would think it was supplied by Bing. So since Little Richards is relatively new, I decided I would do a blog post about some suggestions for local SEO for restaurants and Online marketing to help Little Richards and other restaurants.
Local SEO and Online Marketing for Restaurants
- I could not find your menu any where. Add a pdf of your menu to your Fanpage.
- Get a vanity url on Facebook. Visit http://www.facebook.com/username to do this. Make sure you use Little Richards in the url, unless of course you are trying to distance yourself from the Little Richards brand..its got a following in the area though. Oh, good job on having a Fanpage and updating it.
- Change the name on FB from LR Lunch Box to Little Richards Lunch Box to make it easier to find.
- Get a real website. WordPress is cheap, or you can do a Wix site. Need help, let me know.
- Make sure your site is mobile compliant
- should be integrated with social media
- easy to update(both WordPress and Wix are dead easy to update)
- Claim your Google+ local page, and make sure all the info is correct such as your contact info, hours etc.
- Check out this post about 5 Things you can do to set up your Google+ page.
- Get reviews on Google, these help to push you up in the search engines. Let me know if you need help getting your customers to review you on Google+. ( a future post is coming)
- Encourage patrons to check in on Facebook by incentivizing. ie Free Fries with your order when checking in. or upgrade to a large shake.
- Monitor your web presence on Moz Local. Currently, Little Richards has a 53%.
- Get active on Social Media, which means updating your Fanpage at least weekly. Daily is better. When someone leaves you a review, good or bad, be sure to reply.
- Have a super menu. You need to have items that will cause people to come from miles around. The lunch box sign is cool, but a killer burger like the one I had the other day will bring me back. Think Diners and Dives. Oh, Love that show..Just makes me want to go to Ohio for a G&R Tavern Baloney Sandwich..oh yeah…If you do this last one, I guarantee, your reputation will do the rest. I think you are onto something with burgers like the All-in-one burger…keep it up!
Check out 10+ Local SEO Tips for Restaurants on Linkedin.