Baldy Dog Search Strategies | Online Marketing News for the Week of 8/14/2015

Local SEO News

First off, on Monday we learned that Google Map Maker is now open for editing in six countries. I applied to become an editor in my area.

6 Local SEO Stats Every Online Marketer Needs To Know 2 nuggets from this article(many more are in it)

Business Address/Location is the primary reason for searching on mobile..makes sense. So make sure your mobile site/mobile listings have your address, phone number and accurate hours.
88% of viewers trust online reviews as much as personal referrals. So not only do reviews help you in the local serps, ( search engine result pages) but they can also have a dramatic affect on the buying decisions..I would say negative reviews would have a greater negative impact.
50% of mobile visitors will visit a the store within 1 day.

Google News

Not really SEO news, but more like news about Google. Google has created, Alphabet, a new parent company that will be over Google and will encompass an entire portfolio of business’s.

Here is a post that attempts to see what will happen to Google advertisers post Alphabet.

Mobile Search News

Columnist Nathan Safran takes a look at where Google is heading – several keypoints.

Increase of Micro-moments – shorter bursts of use rather than prolonged use
Making direct purchases on Google instead of destination sites.

An article from 2013 Keys to Local/Mobile Search Strategy, has some good tips that I agree with 100% that include:

Having a Mobile friendly site/mobile optimized site.
Using Local SEO
Local PPC

Online Marketing Video of the Week

I still don’t like Rand’s hair cut, but for a guy with so much hair, he has some really wise info in his Whiteboard video for this week which covers “Brand Fatigue” . I have seen this on a number of my clients sites. What about you?

One last Video.